My Internet Success Story. --How I got started, till 'where I am today'

To understand my internet success story, let us first learn some new Finnish vocabulary?

For those non-Finnish native speakers. Below, in bold font are two exotic Finnish words which, translated into English mean: 'Stump Removal.' More commonly known as 'Stump Grinding' in the Anglophone worlds.

Please bear with me! A stump grinder is a special machine that grinds out stumps. --Engineers like me are always fascinated at those kind of thingies!

What does all this have to do with being successful at something?

Type in the Finnish words for Stump Grinding into a Google search Another window opens. Copy the two words in bold lettering listed below into the search. (without quotes)

"kantojen jyrsintä"

Examine 'Googles' search results for listing for the domain name www.jepp.fi(my little yard business web-pages.)

Usually the results for these search words are on page 'One' of the google search, without much updating.-- Very little effort!!

And that goes to say: "Without using paid incoming Finnish linking services like:"

eniro.fi
www.020300200.com
Suomen Yritysopas.

Keep in mind, that this 'Ranking Well On a Google Search Principle' applies to any sector or topic of the market. Not only for the exotic Finnish keywords as in the above example.

www.jepp.fi ranks astoundingly well for the amount of text the web-site contains.

Please take into consideration that success of www.jepp.fi is based on how many inquiries I receive that turn into jobs. A very simple Rule-of-Measure.

Here is another simple Internet success story:
I calculated for every time I add a new page to www.jepp.fi, my net profit is 200-600 euros. Not bad for a one-man small small business.

Imagine You were to create a new page for your small business Web site. It cost you two hours of your time. You make between 100 to 300 Euros each hour for the time it take you to create that page.

2011 Update: Aura(my wife) wrote one new page for jepp.fi called puunkaato-pirkanmaa.html, and I got three jobs each averaged 1000 Euros/job following the update. She spent one hour editing the page. I took the pictures and came up with the text.

Traditional Web pages get visitors. Where: Visitors = traffic. But just by having oodles of visitors is no guarantee you will profit!

!!--Attention small business owners --!!

I receive phone calls from companies promising better ranking. I learned that these so-called "We'll help you rank better" linking services are out there for a quick "Euro."

Pay them 300-1700 Euros per year, and the traffic delivered to you is minimal. After the yearly ubscription is over, you loose traffic to your site, and you have to subscribe again.

Why throw money away by buying a link? Why pay another web-site owner over and over again?

My simple internet success story secret: Here is an example how I have saved real 'Cash' in "Euro's" year after year.

Cut Advertising costs dramatically!

As a small small business person, my advertising costs are cut by 80 percent, by excluding the following advertising:

Yellow Pages (Keltaiset sivut in Finnish) cost = 600 euros for a color add.
Paid for external links to my Web site, including directories = 300-700 euros per year.
Webmaster web-site pages creation and update costs = 400-1500 euros per year.

That is from 1300-2800 Euros per year in savings.

!!--Can anyone use that money somewhere else? --!

An internet success story: Judd Burdon is someone who has had success with his local business; however he has taken it a step further, and gone global, via the Internet.

I personally contacted Judd in 2004 and asked him what he was earning with his global online Asphalt business.

So just how did I start off making money on-line, with my off-line local service business?

Here is the real basic two step process: Let's take the example of www.jepp.fi.

Since I sell services like stump grinding, I just created a few helpful pages like: "Why grind stumps"? and "How to save money using stump grinding."

By giving my visitors information on the "Why's and "How's" ; More importantly...How can they save money and time by using a stump grinder. Those are benefits for my visitors. I use this kind of text and...

My internet success story rule of thumb #1:

Create In-demand content using the Pre-selling method. This gives people an open-to-buy mindset.
Create a simple form on your web-site. Which sends a potential customers inquiry to your e-mail address.

Voila! The inquiries for work just keeps coming (by e-mail) day and night.

Since 2004 work orders, via on-line forms, come through my site www.jepp.fi website. And I keep getting more work. This super simple website has given me a hundredfold return on my 'time' investment.

It just dawned on me....I already live off my on-line business.

The more good content I add to www.jepp.fi,the more work orders I get. An absolute No-Brainer. Excellent content = Mo-ney

Why cut myself short when I can "Think Bigger" with Site-Build-It.

Which leads to...

My internet success story rule of thumb #2: "What works on a small scale works on a large scale." -You just have to break the work down into smaller manageable stages.

Starting finlandinsider.com with Site-Built-It.

After seeing the success of www.jepp.fi, it is logical to start creating finlandinsider.com using the Site-Build-It system.

A little internet success story with finlandinsider.com
One way of selling our bed-and-breakfast service is by using an online form. I created a form, which comes as a part of the 'Site-Build-It' package And guess what! Yep...visitors fill out that form.

It took me six months from January to April 2008, working a few hours every other day, writing content for finlandinsider.com, until I got my first inquiry via e-mail for our bed-and-breakfast here in a faraway village in Finland.

Sniff!...tears of joy.

Getting this first e-mail inquiry was so thrilling it is worth shouting across the internetwork.

Not having subscibed to 'Site Build It' in 2004 only slowed down my potential for online success. The knowlege in the SBI forums, and experience of others has cut down the Web marketing learning curve tremendously.

Hey, who said: Time = Money?

Learn from my costly experience and take a shortcut instead of a long learning experience curb.

Which leads to...

...My internet success story rule of thumb #3:

With motivation and planning, pick a topic that you know and love. Then, given the right tools, a bit of keyword research. Hey, anyone can do this if I can. So can You

Are you a:

Are you willing to follow a model system that works? This system worked for me so I can share my internet success story with you.

One good thing leads to the next. Benefits from starting finlandinsider.com

Meet more people = get more work.

Have you heard the saying: "Always advertise." Hand people your business card at every possibility! For a small business that could mean that one extra job or two for the month.

In early 2008 when I stared finlandinsider.com, I put lots of time into writing, research, visiting saunas, and meeting new people off line.

Yes, I have a new set of contacts because I decided to start into the exiting venture of travel.

When I meet with people about finlandinsider.com there is a sense of excitement, so people begin to ask me what I do for a living...aside from writing for finlandinsider.com

Then I tell them about my little side business felling trees and grinding stumps. Conversations keep rolling, and as hotel managers and small business owners, find out that I have this machine that can remove stumps I get more 'offline' work' from them.

How about you? Could you create a web-site about your interests/passions, thereby giving you more business/work leads.

Watch the 'Site Build It' video here.

My internet success story for you.

Yours Truly

Jefferson Elliott

Go from this page "Internet Success Story" to the "cafes in Tampere" page